My journey started in April 2020, long before I knew what Product Design was.
I started editing cooking videos for my mother’s YouTube channel using nothing more than my phone and later an old computer. At the time, we were simply trying to build something that could eventually generate an income.
What started as a small attempt turned into real freelance work. Over the years, I worked with 47+ clients and delivered 1,400+ video projects across different industries. More importantly, I learned how to understand what a client actually needs, work under pressure, move fast, deliver, earn trust, and build relationships that lead to the next opportunity.
That experience taught me something more important: the path does not have to stay the same.
After realizing that video editing was no longer the direction I wanted to pursue, I explored different fields including AI Automation, Media Buying, Brand Design, and others. Some worked for me, some did not, and some I left after investing significant time and effort into them.
I kept searching.
Eventually, I found Product Design — a field that brought together my visual background with something I had been looking for: the ability to understand real problems, make decisions, and turn ideas into products people can actually use.
I don't believe in designing by blindly following a fixed formula. I prefer to understand the problem first, question what doesn't make sense, make deliberate decisions, and build around what actually matters.
I'm also exploring how AI and Vibe Coding can help me move beyond designing screens and toward building complete digital products.
The path can change. The pursuit doesn't.
